Search Engine Optimization is a journey, not a destination.Building a successful and sustainable online presence can only be done using legitimate practices. It takes time and effort to create a website that attracts customers and increases your business. Using illegitimate practices, as mentioned earlier, will result in short term gain but will be ineffective in the long run. It might seem tempting to use some of those practices in order to get your business in the top ten search results, but Search Engine Optimization is not meant to be a quick fix solution. It’s meant to be a long term foundational strategy that will help get your business established online and stay there in the future.
No one can guarantee the number one spot
SEO companies that guarantee rankings are likely to be a scam. Search Engine Optimization is a very intricate process and any company claiming to get the number one spot simply does not understand the process of optimization. Certain company’s claim to have a “special relationship” with Google and may advertise a “priority submission” to Google, unfortunately Search Engine Optimization does not work this way.
You have the right to know exactly what the SEO company intends to do
Avoid companies that talk about the power of “free-for-all” links, link popularity schemes, or submitting your website to thousands of search engines. These methods are useless when it comes to increasing rankings.
Understand where your money is going
While Google never sells better rankings in the search results, several other search engines combine pay-per-click and pay-for-inclusion results with their regular search results. Some SEO companies will guarantee rankings by placing you in the advertising section rather than in the search results. A few companies even change their bid prices to create the illusion that they “control” other search engines and can place you in a certain advertisement slot. This does not work with Google because their advertising and search results are separate. Be sure to ask SEO companies which fees go toward permanent inclusion and which apply toward temporary advertising.